Blog
Notes from
the machine room.
Short, opinionated writing on why sales software makes salespeople do so much work — and what it takes to stop.
What an AI Sales Operating System actually is
CRM is a database. Conversation intelligence is a recorder. Neither one does the job — and the gap between them is where every rep loses their week.
Read →CRM adoption was never a training problem
Twenty years of enablement, required fields, and manager nagging have not moved the number. That should have told us something.
Read →Five CRM automation workflows worth building
Most CRM automation projects automate the notifications and leave the typing. Here are the five that actually return time.
Read →How to automate sales follow-ups
Automated follow-ups fail for one reason — they reference nothing that happened. The fix is not better templates.
Read →Conversation intelligence is not the product
Recording and analyzing calls is a commodity now. The value was never the insight. It was whether anything happened next.
Read →One essay a month. Nothing else.
No product announcements, no webinar invitations, no drip sequence.
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