Buyer modelsConcept
How your buyers actually behave.
Today Bylda models the seller. Buyer models would do the same for the other side of the call: what each kind of buyer raises, when, and what they mean by it.
AnswersWhat does this kind of buyer mean when they say price?
Concept. Direction only. This is not in the product and has no release date. It is here so you can see where the system is going and tell us if it matters to you.
How it would work
- 01
Buyer events
Objections, questions and hesitations from the buyer’s side of the call, timed like the rep’s.
- 02
Grouped by buyer
Role, segment and stage, so a CFO at a mid-market logistics company is compared with similar buyers.
- 03
Back into coaching
A rep’s focus would account for who is on the other end of the next call.
What you see
Read off the screen above. Every number is sample data from the app’s own prototypes, arranged in an illustrative layout.
- Said price, meant adoption
- On the Acme call the CFO said “the number isn’t the problem”. His concern was whether his team would use it.
- What they raise first
- The order buyers bring things up, across calls with similar buyers.
- What works with them
- The rep behaviors that travel with a next step for this kind of buyer.
Who it’s for
Coach for the buyers your team actually meets, not a generic persona.
Walk into a call knowing what this kind of buyer tends to mean.
Where it fits
Bylda is one loop. Buyer models is the behaviors step.
- EventsWhat happened on the call
- BehaviorsHow the rep acted
- PatternsWhat repeats, for whom
- OutcomesWhat it travels with
- ChangeOne focus, then measured
What it won’t claim
- Concept. Not in the product and no release date.
- The buyer card shown is illustrative. Its quote and context come from the same sample call as the rest of the site.
Also in Next
The whole product
What happened on the call, named as behavior.
Whether the behavior changed, with the confidence stated.
Where the system goes after V1. Not in the product yet.
